It’s been about a week and what would be do without reporting on yet more Google Search ranking volatility… I am seeing signs of a Google Search ranking update and volatility over the past 24 hours, maybe kicking in April 15th through April 16th, today.
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Is OpenAI Crawling LLMs.txt Files? Google Says It Won’t.
Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google’s Gary Illyes said they won’t be doing that.
Microsoft Responds To Hard To See Search Ad Labels
I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally got a response from Microsoft on the topic.
Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
Google’s AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI Overview directly about that site and even if that site is ranking well for that query in the traditional Google search results.
