22 Years Covering The Search Industry

Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment measures the impact of a campaign change through a controlled A/B test, Microsoft’s help center explains.

Google has been placing listen buttons in the Google Search results in various locations, like knowledge panels and local packs. So it comes as no surprise to see them also in the AI Overviews.