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Year: 2021
COVID Change How You Do SEO? Poll Results
J Turnbull posted a poll on Twitter asking SEOs if COVID changed how you do SEO. Like any SEO poll, the results were somewhat mixed. But of the 259 responses (not a ton), 52.5% said no, COVID did not change …
Google Ads Campaign Set Up Redesign
Google Ads seems to have launched a redesign for the campaign set up form/wizard. The new interface moves the steps from the top to the left hand side bar, and takes you through a new step by step process to …
Google Search Tests Carousels: Research, People Also Shop & Similar Products
Google is testing a number of additional carousels in Google Search. These carousels are titled “research,” “people also shop” and “similar products.” Here are screenshots and screencasts of these in action from those who spotted them. …
Google Shopping Bug Leads To Huge Impression Declines
Google Ads seemed to have a bug last week with Google Shopping in some regions, like the UK, but I think others, where the shopping listings were not showing up. Some advertisers were claiming drops in their listings from showing …
Google Made 12.5 Changes To Search Each Day In 2020
We cover tons of Google changes here, from user interface changes to ranking changes – most of which Google does not announce or confirm. But yesterday, Google said it made 4,500 changes in 2020 to Google Search. That is 12.5 …
Daily Search Forum Recap: August 23, 2021
Here is a recap of what happened in the search forums today… …
Google Hears Title Snippet Feedback, Hopes To Improve Results & Maybe Add Search Console Tools
Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. …
Google AdSense Auto Optimize: New Select Traffic, Block A Style & Block An Experiment
Google AdSense has added three new settings to Auto optimize feature in your optimization experiments. These new methods include select traffic, block a style and block an experiment. …
Google Ads Product Carousel Tests Green Discounted Prices
Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter. …
Google Ads Adds More Custom Columns For Reporting
Two weeks after Ginny Marvin of Google asked what additional custom column metrics you’d like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share …
Google Ads Conversion Value Rules For Smart Bidding
Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience. …
Vlog #134: Paul VanHevel and Lily Ray of Amsive Digital On Fixing Sites After Google Core Updates
So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive. Well, post vaccination… …
Daily Search Forum Recap: August 20, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Danny Sullivan said again that personalization is used in a super light …
Google Has No Plans To Separate Out Control Of Indexing For Discover or Top Stories
Google’s John Mueller said on Twitter that the search company has no plans to separate out indexing and visibility controls specifically between Google News, Search, Discover or Top Stories. If you are in Search, you can be in the top …